Profit Adventure is a one-day business simulation focused on allowing decision makers to see the direct link their actions have on their company's bottom line. Participants spend the morning running a virtual company for the equivalent of three years. Each quarter they make decisions regarding product pricing, manufacturing capability, marketing strategy and other business elements. At the conclusion of each quarter, participants learn how to track their financials and balance their books. They then examine how their business is performing against pre-agreed goals.